What is INNOVATION
the innovation corporate strategy and ventured into many lines of business such as air travel, books and music, retail store, finance and telecommunication. In recent time, virgin group is one of the world’s most recognizable brands that operate approximately 200 companies in various countries (Virgin.Com, 2013). This paper discusses the innovation strategy of the Sir Richard Branson and evaluates the effectiveness of this technique in today environment. It also analyzes the Branson’s leadership style and strategies to develop a global working team on major projects. The paper briefly outlines the innovation process of virgin group and the implementation of the innovation. This paper examines the interaction between an innovation, the implementing of innovation or lead team, and the environmental considerations those affecting the innovation process.