Visual Rhetoric Research

Visual rhetoric is a sort of communication that happens in a test but its happen by the visual images or you can say visual rhetoric is the images you turn into an argument. The term visual rhetoric itself has a lot of things that determine it, when evaluated a visual rhetoric essay you must know the shape, the nature, the color, the architecture, the design, etc. of the image.
The most accurate place that use visual rhetoric is the advertisement company and one of the causes is to attract customers. Visual Rhetoric does not necessary need an academic knowledge to understand or to evaluate an image because everyone can evaluate an image by there own understanding of the design. My research show that the term visual rhetoric is broader than I can imagine and to go inside that term, we need a visual literacy process.
When I went to It is a page that is more focus on the academic world of visual rhetoric, that is why they explain that the term visual rhetoric comes under the words visual literacy and it brings into three categories: Visual Thinking, Visual Learning, and Visual Communication. Through the understanding of visual thinking is the metaphoric thinking, the visualization, the source of imagery, and the working brain, the visual learning is the reading, the design, and the research, the visual communication is the art, media, and aesthetics.
When looking at an image, you think first about the image in front of you, then you start to learn about the source, the shape, and the value of what you see, and then you start your argument with the image in front of you. I also learned at the same OWL page section 04 that the visual rhetoric use of images has a lot of impact on the ethos (credibility), the design of an image can determine whether an audience will appreciate your work or take you seriously.
That give us an understanding, when using visual rhetoric, we need to thing about our audience and make sure that the color, design, architecture, shape, and the nature of the image is well place in our design. Another source says that the more you know about your audience, the more effective you will be on your message. You must have a purpose and you need to inspire your audience through your visual design.
When working to find the purpose, context, and your audience in a rhetorical situation, you need to ask yourself same question. According Kostelnick and Roberts, authors of Designing Visual Language, we need to ask those question; “Is the message call to action? Is the message intended to inform? Who the message directed to? And What is the purpose of the document and where it will be viewed?” When those questions have a clear answered then your visual rhetoric skills will be very meaningful.
According to A Research Guide for Student, “the term visual rhetoric is closely linked to Semiotics, a science studying signs and meaning.” I learned that a can looking at a same image with someone else and it may mean something different for both of us. This is because we both can come from different culture or society, because of that situation, the author must choose his/her audience very carefully. This page show that visual rhetoric is become more significant everyday because society is contemporary increasing visual, and even if a text does not include any design or image, it still provides a visual image to the readers.
Wikibooks see visual rhetoric as an intertextuality. Which work how an image has the same similarity with another image, that give visual a more important aspect to the world we are living in. That wikibooks page see objects in images represent something that we value in our society or something that have a meaning in our culture. They give an example of the American flag, how people see it as freedom in America. The term visual rhetoric varies culture to culture, you cannot judge someone prospective on a design.
Red in an image can mean something in one country and mean something else in another country. The term visual rhetoric become more understandable to me because of all that I have learn throughout my research. How one image can have an infinite meaning because of the variation of culture and the way each person can examine the image. I also learn that when designing I need to know who my audience would be because that is one of the strength of visual rhetoric.

Prof. Angela


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