Today, there is a great multitude
and varieties of new products available in stores and online, from which
consumers can choose. Think about the new products you’ve seen in the past two
or three years, then choose a new product from any category.
Questions (2×5 = 10 Marks)
How would you define the attributes and benefits of the chosen product?
Define the core, actual, and augmented product benefits.
Briefly describe the steps in the new product development process.
Each product will have a life cycle, although its exact shape and length are
not known in advance. Explain each step in the PLC.
What are the dimensions upon which a company manages its product portfolio?
Tutor should advice the product which will select to answer the question first
before starting answer all the questions.
You will find more guidelines of the questions in the second attachment.