I’m trying to study for my Marketing course and I need some help to understand this question.
From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
(please choose company inside Saudi Aribai like Almarai company)
- What variables need to be considered while developing a list of potential countries?
- Describe the four steps a firm should take when it is considering going global.
- Discuss at least three challenges that a company may face in the early period of expansion.
- Describe the three main categories of market entry strategies.
Instructions for the students:
- This assignment is an individual assignment.
- The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?