New England College Distribution Channels Questions

Question Description

  1. Analyze the existing channels of distribution for your chosen company, and consider the various ways the product(s) can make it to market. Include the method(s) of distribution for your company’s existing products and for your new products.
  2. Outline your plan of getting these products to market, including how the logistics will affect your wholesale costs, how you will manage inventories, and what challenges you may face with retailers marking up the final prices of the product.
  3. Are there any retail outlets you will target more than others, and are there any that you would avoid? Describe whether an e-commerce program would be beneficial to the marketing plan of these products, and what risks may be associated with it.
  4. What geographic areas will your product or services be available?
  5. Requirements: 2 to 3 pages

Prof. Angela

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