MRKT 5500 Walt Disney Company Marketing Strategy & Growth Strategy Paper

Question Description

Need to submit the first part of the marketing assignment, which requires you to identify the company you wish to use and the element within Ansoff that you plan to use to grow the business.

The Walt Disney Company

1. identify a public traded company for which you wish to develop a marketing strategy. Develop a rationale for your choice of company.

2.Apply the Ansoff model to the company in order to determine what growth strategy(s) will be most effective in developing the business. It is best to try to identify 1 growth strategy only.

Prof. Angela


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