MKT 6661 Troy University CVS Health Case Study

Question Description

The company we chose was CVS Health.

You just need to finish Political, Economic, Sociocultural

Objective 1/Group Assignment 1:

Understand the major macro-environmental factors that impact global markets.


  1. 600 words minimum-1200 words total (approximately 100 words for each PESTLE)
  2. At least 1 outside source for each P.E. S., etc. (can be a news source or academic).
  3. Use APA style – Must also cite references in your answer.
    1. Good resource: (Links to an external site.)
    2. Click on “APA Style (7th edition), then cick “APA Formatting and Style Guide (7th Edition)”. This will provide all the examples needed.
    3. Make sure to reference in the paper as well, such as (Smith, 2017).
  4. Use marketing terminology from your text (in this particular assignment using PESTLE does not count)
  5. Highlight the marketing terminology in your paper.


Times New Roman, 12 point font, 1 inch margins, single-spaced

Must be submitted via Canvas and as a word document.

Similarity above 20% = .5 point deduction (out of 50 points) for each 1% above 20% similarity. Does not included (and I can exclude when grading begins) if you repeat/retype the question.

Answer thoroughly, argue, support, and justify answers.

Assignment #1 -Group

Below is a list of the Fortune 500 companies from 2019 (Links to an external site.)

  1. Choose one fortune 500 company from the list above (do not choose a bank or insurance company)
  2. Discuss, using a PESTLE analysis, the following about the company as it relates to current (within the last 5 years) news regarding how companies have responded to a change in each or how each has impacted the company in some way:
    1. Political, Economic, Sociocultural, Technological, Legal, Environment
      1. 100 words or more for each P.E.S., etc.

Examples: Tax changes, new laws, trade barriers, demographic change (age or education shifts), government policy, political changes, economic changes, environmental changes/laws,

Prof. Angela


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