MKT 435 UOPX Identifying New Product Screening Ideas in Real Time Discussion

Question Description

Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks.

Write a 750- to 1,050-word paper in which you review a crowdsourcing site.

Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.

  • How has the organization leading the crowdsourcing utilized consumers to help build its organization?
  • How does this option of crowdsourcing influence marketing strategy?
  • What is the impact of mobile and social media campaigns on marketing strategy for this organization?

Cite specific examples of these different marketing campaigns in use.

Prof. Angela

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