MGT 4468 Troy University International Market Planning Discussion

Question Description

  1. (10 points) Read carefully Textbook Chapter 8, Power Points, and Lecture Supplement, and answer the following questions:

    • From Reading Chapter 8; Discuss briefly the different Business motives (See textbook p. 310 – 313) for Companies’ expansions abroad (Internalization).
    • Discuss Briefly your understanding of Ansoff’s Business Expansion (Market Growth) Model (textbook p. 308 – 310).

  1. (10 points) Explain (using a Theory in Chapter 8) how Google, Facebook, Twitter and Amazon.com – expanded their services globally (See textbook p. 328 – 329). What factors helped them to expand their services globally so quickly?

Prof. Angela

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