Marketing Management – Week 5

I don’t know how to handle this Management question and need guidance.

Question 1: Reflect on the assigned ppt for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
  2. Write a position statement for yourself to convince your favorite company to hire you.

Question 2: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?

Question 1 should be 2 page paper and question 2 should be 1 page paper. Your paper should be in APA format (including Times New Roman with font size 12 and double spaced).APA formatting and citation should be used.

Prof. Angela


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