ECOM 301 SEU Wk 12 Annual E Marketing Plan for West Elm Company Paper

Question Description

ou should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company’s business goals a reality. It is a high-level plan that guides the direction of the team’s campaigns, goals, and growth.

You need to select a B2C website

The web site is to be a brand site, not a site for a mega corporation with many different brands. For example: is a corporate website, while,,, are all Brands website.

You can use one of these companies: Nordstrom – Fancy – Bloomingdale – West elm – Bergdorf Goodman

An effective e-marketing plan should contain the following elements:

Introduction – what is the product or service? Describe it in detail and explain how it fits into the market.

  • Business Summary
  • Target Market
  • Marketing Objectives and goals
  • Market Strategy
  • Budget
  • Marketing Channels
  • Evaluation Plan

Summary – Summaries profits, costs, advantages and why the plan should succeed.

Guidelines for the project assignment: Follow ALL the instructions in the attached PDF file

  • Use font Times New Roman, Calibri or Arial.
  • Use 1.5 or double line spacing with left Justify all paragraphs.
  • Use the footer function to insert page number.
  • Ensure that you follow the APA style in your project.
  • Your project report length should be 2000 words.
  • If the assignment shows plagiarism, the students would be graded zero.
  • Prof. Angela


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