CUNY Bronx Community College The Call In Interactive Film Feature Analysis

Question Description

  • Is there a need for this type of product/ service? Why or Why not?
  • What is the Product and/ or Services Presented in this Commercial?
  • Where is – or where do you think the Place or Places should this be introduced and why?
  • Where or what place (s) should you NOT try to market this P/S? and why?
  • What do you suggest should be a price range you would charge for this P/S and why?
  • How would you marketing – what creative way do you think you can reach the target audience it is intended for?
  • Is this a Niche Market type of P/S (meaning one of a kind)
  • Do you Like the Name – 13th Street: Last Call? if not, What Name/ Messege/ Slogan would you and your team create

Consumer Behavior – Who do you think the Ad is Targeting:

  • Demographics (i.e. age, gender, race/ culture, income, education, occupation, etc.)
  • Geographic Area(s)
  • Psychographics: (Personalities)
  • Lifestyles (what do these type of people do for leisurely activities

SWOT Analysis for this P/S

  • 1 Strength
  • 1 Weakness
  • 1 Opportunity
  • 1 Threat
  • 2 Recommendations: (1 Correction for the Weakness & 1 corrections for the Threat)

Prof. Angela


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