CSUDH Starbucks Marketing Perspective of The Unicorn Frappuccino Discussion

900 word limit answering the discussion questions

Discussion Questions:

– Did Starbucks implement the Unicorn Frappuccino correctly? Explain your answer.

– Were the negative outcomes worth the launching of the Unicorn Frappuccino? Explain
your answer.

– How could Starbucks have mitigated employee backlash?

I’ve attached the case study and links to the information

https://twitter.com/Starbucks/status/8546945617082…

https://www.glamour.com/story/starbucks-release-un…

https://www.cosmopolitan.com/food-cocktails/a92718…

Prof. Angela

4.6/5

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