Create a 8 page essay paper that discusses Managing Real Estate Investment.
Understand the corporate objectives and strategies as well as the target market. In addition, the objective is to design an entry mode as well as a marketing action plan focusing on the four Ps including product, price, place and promotion.
Marks and Spencer is a renowned company that operates in the retail industry. The company operates in about 40 companies across the globe. The company specializes in the retail of clothing and food items as well as apparel equipment. (Marks and Spencer, 2012). Its unique selling point
The situation analysis covers both the external and internal environment of Marks and Spencer Plc. The external environment is analyzed using the PEST (Political, Economic, Sociological and Technological) Framework, while the internal environment is analyzed using the Porter’s Five Force Analysis Framework (Johnson and Scholes, 2002. Kotler and Keller, 2003).
Georgia has a stable political environment. Marks and Spencer will not face significant political risk by extending its operations to Georgia. A new government came to power in October 2012 following a free and fair election. The new government has promised to institute policies that will attract foreign companies to Georgia. Therefore, Marks and Spencer are likely to benefit from the incentives offered by the new government. There are no laws that can conflict with the objectives of Marks and Spencer (Wilson, 17).
According to the World Bank, Georgia is a thriving economic power. Georgia is currently ranked as the 18th country in terms of “Calmness of doing business”. This figure has improved from 112th in 2011. The country operates an open and free market economy, with little or no economic sanctions and embargoes (Wilson, 13). This provides Marks and Spencer with the opportunity to realize its full potential if it decides to expand to Georgia.
Georgia is characterized by a diverse population. It has rich .cultural roots and most of the people are Christians. People are secular and adaptable to change. .