Case Study: Sony’s Battle for Video Game Supremacy

How does this targeting impact the offering and the features it should include and why? (Hint: Sony will need to differentiate. They also cannot offer just anything and everything as they may not have the capability to offer every single feature under the sun and each feature (including games) will impact their costs, pricing to consumers. Think as real world as possible as Sony PS3 is a real world example.) textbook link: https://drive.google.com/file/d/1XN8ENGUQEVLLvkRX2… Give an overview of the competitive landscape for Sony and how this will affect the their considerations for the Playstation 3 (PS3)
What is the general landscape of gaming customer segments?
Do competitors attract appeal to different customer segments?
What is the market landscape?
What are the key aspects of competing products that Sony will need to consider?
Describe the customer segments for the PS3
What are Sony’s key differentiators? What is the general landscape of gaming customer segments? Do competitors attract appeal to different customer segments? What is the market landscape? What are the key aspects of competing products that Sony will need to consider? Describe the customer segments for the PS3 What are Sony’s key differentiators? (Note: Remember to consider all forms of competition both direct and indirect – make sure to read the entire case) What is the role of game developers and publishing?
Describe how they affect key players in the industry and their ability to attract their target segments
How does game development affect Sony’s ability to compete? Describe how they affect key players in the industry and their ability to attract their target segments How does game development affect Sony’s ability to compete? How is the positioning for PS3 versus competitors as well as the prior PS2 model? What are key considerations Sony will need to make with the PS3? Recommend a strategy for the PS3
Who are the target segments Sony should try and appeal towards with the PS3 and why? (Remember to consider different segments and their expectations in terms of price, features and service) Who are the target segments Sony should try and appeal towards with the PS3 and why? (Remember to consider different segments and their expectations in terms of price, features and service) Here is a general structure for your writing:
Introduction
Overview of the situation / Describe the company and its marketplace
Include background about the situation and the key opportunities and issues that are under consideration
Overview the competitive landscape
Target segments
Once again, ensure that all questions are covered in your writing
Analyze, do not just copy, paste and restate
The case studies offer a lot of insightful information. You are to perform an analysis, not simply restate things that were already stated in the case.
Be thoughtful and utilize your learnings from class.
Use the lens of your class learnings to identify strategic opportunities and issues as well as considerations the company will want to make as they are uncovered.
You are encouraged not only to answer the questions asked, but apply creativity and critical thinking in your answers.
Recommendations/solutions
Utilize your analysis to make a case for your recommendations.
When asked to make recommendations, make sure that your recommendations take into consideration the analysis you have performed. Be wary not to contradict your own positions. Introduction
Overview of the situation / Describe the company and its marketplace
Include background about the situation and the key opportunities and issues that are under consideration
Overview the competitive landscape
Target segments Overview of the situation / Describe the company and its marketplace Include background about the situation and the key opportunities and issues that are under consideration Overview the competitive landscape Target segments Once again, ensure that all questions are covered in your writing Analyze, do not just copy, paste and restate
The case studies offer a lot of insightful information. You are to perform an analysis, not simply restate things that were already stated in the case.
Be thoughtful and utilize your learnings from class.
Use the lens of your class learnings to identify strategic opportunities and issues as well as considerations the company will want to make as they are uncovered.
You are encouraged not only to answer the questions asked, but apply creativity and critical thinking in your answers. The case studies offer a lot of insightful information. You are to perform an analysis, not simply restate things that were already stated in the case. Be thoughtful and utilize your learnings from class. Use the lens of your class learnings to identify strategic opportunities and issues as well as considerations the company will want to make as they are uncovered. You are encouraged not only to answer the questions asked, but apply creativity and critical thinking in your answers. Recommendations/solutions
Utilize your analysis to make a case for your recommendations.
When asked to make recommendations, make sure that your recommendations take into consideration the analysis you have performed. Be wary not to contradict your own positions. Utilize your analysis to make a case for your recommendations. When asked to make recommendations, make sure that your recommendations take into consideration the analysis you have performed. Be wary not to contradict your own positions. Here is a general structure for your writing:
Introduction
Overview of the situation / Describe the company and its marketplace
Include background about the situation and the key opportunities and issues that are under consideration
Overview the competitive landscape
Target segments
Once again, ensure that all questions are covered in your writing
Analyze, do not just copy, paste and restate
The case studies offer a lot of insightful information. You are to perform an analysis, not simply restate things that were already stated in the case.
Be thoughtful and utilize your learnings from class.
Use the lens of your class learnings to identify strategic opportunities and issues as well as considerations the company will want to make as they are uncovered.
You are encouraged not only to answer the questions asked, but apply creativity and critical thinking in your answers.
Recommendations/solutions
Utilize your analysis to make a case for your recommendations.
When asked to make recommendations, make sure that your recommendations take into consideration the analysis you have performed. Be wary not to contradict your own positions. Introduction
Overview of the situation / Describe the company and its marketplace
Include background about the situation and the key opportunities and issues that are under consideration
Overview the competitive landscape
Target segments
Once again, ensure that all questions are covered in your writing
Analyze, do not just copy, paste and restate
The case studies offer a lot of insightful information. You are to perform an analysis, not simply restate things that were already stated in the case.
Be thoughtful and utilize your learnings from class.
Use the lens of your class learnings to identify strategic opportunities and issues as well as considerations the company will want to make as they are uncovered.
You are encouraged not only to answer the questions asked, but apply creativity and critical thinking in your answers.
Recommendations/solutions
Utilize your analysis to make a case for your recommendations.
When asked to make recommendations, make sure that your recommendations take into consideration the analysis you have performed. Be wary not to contradict your own positions. Overview of the situation / Describe the company and its marketplace
Include background about the situation and the key opportunities and issues that are under consideration
Overview the competitive landscape
Target segments The case studies offer a lot of insightful information. You are to perform an analysis, not simply restate things that were already stated in the case.
Be thoughtful and utilize your learnings from class.
Use the lens of your class learnings to identify strategic opportunities and issues as well as considerations the company will want to make as they are uncovered.
You are encouraged not only to answer the questions asked, but apply creativity and critical thinking in your answers. Utilize your analysis to make a case for your recommendations.
When asked to make recommendations, make sure that your recommendations take into consideration the analysis you have performed. Be wary not to contradict your own positions.

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