Business Report

• a 2,000 word report (+/- 10%, not including appendices and reference bibliography): explaining and justifying your scenario for the business environment of the future; describing the analysis it relies on; and demonstrating how your proposed prioritised strategy will enable Pfizer to respond successfully to that new business environment. In developing this you must explicitly use at least four different and appropriate tools of Business Analysis. • and a 500 word (maximum) Executive Summary of your report that Albert can circulate to the Pfizer Board to enable them to understand easily and quickly: the most important aspects of your scenario; the underlying analysis; and how that leads to your proposed strategic priorities.

Prof. Angela


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