Business Entry Mode

First, find a U.S. company that has successfully entered a foreign market with a product or service. Select one U.S. company and one country it entered.Question 1: What entry mode did your selected U.S. company choose to enter the foreign country? Provide a description of your company’s chosen entry mode. There are four broad types of entry modes available: exporting, licensing or franchising, strategic alliances or joint ventures, and wholly-owned subsidiaries.Question 2: Describe at least one main advantage and one main drawback associated with the entry mode chosen by your selected firm.

Prof. Angela


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