and that they had the possibility to ad associations if the wanted. I also gave them their first interview so they could use it if they wanted. Before they started to draw the map I showed them an example of a brand concept map. After they were done with their map I asked them if they were sure this was their final map

the map they wanted to give to me. After this I thanked them for their participation. During the first interview a lot of the answers to the questions involved the word; cheap.

Prof. Angela


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