According To My Text The Practice Of Public Relations 2010 Custom Edition By F P

According to my text The practice of public relations: 2010 custom edition by F.P. Sietel, attitudes are

based on a number of characteristics. How do you elaborate on how public relations can take advantage of one of these characteristics to shape public opinion. I want to know how to describe and explain at least one example of how this characteristic was a focus of a selected public relations campaign.

I also read that one goal of public relations is to manage public opinion on a particular topic. For the public relations campaign selected, analyze the methods used to shape public opinion. How do can you justify why these methods were either successful or unsuccessful.

Prof. Angela

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